Resume

I've been very fortunate to work for a handful of companies/organizations that have allowed me to expand upon my skill set and grow into the professional I am today.

Professional Experience

Results Physiotherapy

Content and SEO Specialist

December 2021 - Present
Knoxville, Tennessee

Responsible for researching daily trends to develop optimization strategies to increase search engine results and rankings. Create personalized campaigns and website content to test new strategies that resonate with the audience through blog posts and marketing efforts. Identify areas for website optimization and improvements including site structure, user flow, linking opportunities, content development, and improvements. Assist in the creation, management, and implementation of editorial content for digital marketing and website content. Assist in business listing SEO audits and management to improve location consistency, enhance ratings and reviews for hundreds of business locations. Monitor daily performance metrics, generate reports, and optimize SEO strategy with marketing team and key decision-makers. Assist in print and digital marketing efforts for over 200 physical therapy clinics.

Skills Used
  • HTML5
  • CSS3
  • JavaScript
  • Graphic Design
  • Search Engine Optimization
  • Search Engine Marketing
  • Digital Marketing
  • Content Management
  • Content Strategy
  • Content Creation
  • Content Editing
  • Content Curation
  • Content Gap Evaluation
  • Copywriting
  • Social Media Management
  • Social Media Content Strategy
  • Social Media Content Creation
  • Social Media Content Curation
  • SEMRush
  • Birdeye
  • Chatmeter
  • Yext
  • ScreamingFrog
  • Google Analytics
  • Google Search Console
  • Keyword Research
  • Keyword Rank Tracking
  • Local Business Listing Management
  • Review Management
  • Reputation Management
  • Print Marketing
  • Print Collateral
  • Marketo
  • HootSuite

Victory Lap Creative LLC

Founder and Full Stack Web Developer

January 2020 - Present
Knoxville, Tennessee

Victory Lap Creative is a marketing consulting company designed to help business run circles around their competition and provides marketing, web design, and SEO services. We also build full-stack web applications like ResumeCompass. ResumeCompass is the most comprehensive resume platform built from the ground-up to help job seekers and professionals elevate their career.

Key Accomplishments
  • Increased monthly digital leads by over 136%.
  • Increased monthly organic users and traffic by over 63%.
  • Elevated organic keyword positions and rankings by a combined 352% for Total Keywords, Top 100, Top 50, Top 20, Top 10, and Top 3 categories.
  • Improved local business listing consistency and SEO performance for hundreds of physical therapy clinics.
  • Increased website content by over 129%.
Skills Used
  • HTML5
  • CSS3
  • MongoDB
  • Express
  • React
  • NodeJS
  • Google Cloud Storage
  • JavaScript
  • Graphic Design
  • Logo Design
  • Infographic Creation
  • Search Engine Optimization
  • Search Engine Marketing
  • Digital Marketing
  • Email Marketing
  • Content Management
  • Content Strategy
  • Content Creation
  • Content Editing
  • Content Curation
  • Content Gap Evaluation
  • Copywriting
  • Backlink Outreach
  • Backlink Management
  • Guest Post Outreach
  • Guest Post Content Creation
  • Newsletter Management and Creation
  • MailChimp
  • Press Release Creation and Management
  • Social Media Management
  • Social Media Content Strategy
  • Social Media Content Creation
  • Social Media Content Curation
  • Ahrefs
  • Google Analytics
  • Google Search Console
  • Keyword Research
  • Keyword Rank Tracking

HospitalCareers

Content Strategist

December 2017 - October 2019
Knoxville, Tennessee

My position at HospitalCareers called on all my digital marketing techniques, search engine optimization, and content creation skills. I demonstrated an ability to write engaging content, improve search engine rankings, increase organic user traffic, and increase brand awareness. I located, monitored, evaluated, and recommended SEO opportunities and strategy changes through the use of Ahrefs, Google Search Console, and Google Analytics. I implemented keyword research strategies in the planning, development, and updating of existing and future site content across all digital mediums.

I developed content strategy, and tracked performance metrics to continually improve engaging content after publication. I ensured appropriate content delivery on the HospitalCareers platform by manipulating the WordPress CMS and HTML pages across the HospitalCareers platform. I monitored, wrote, and share engaging content for use on all company social media pages.

I developed and published the weekly company newsletter to subscribed users. I engaged in outbound digital marketing techniques through various contact methods including email marketing, to secure partnership opportunities and guest post opportunities.

Key Accomplishments
  • Increased website content by over 2,417% (increase of 544,664 words).
  • Improved website Ahrefs ranking by 564.65%.
  • Elevated organic keyword positions and rankings by a combined 483.1% for Featured Posts, Top 3, 4-10, and 11-50 keyword rankings and positions.
  • Increased organic traffic by over 391%.
  • Secured guest posting oportunities on over 48 leading industry career sites including: TopResume, The Job Network, Student Doctor Network, and more.
Skills Used
  • Graphic Design
  • Logo Design
  • Infographic Creation
  • Search Engine Optimization
  • Search Engine Marketing
  • Digital Marketing
  • Email Marketing
  • Content Management
  • Content Strategy
  • Content Creation
  • Content Editing
  • Content Curation
  • Content Gap Evaluation
  • Copywriting
  • Backlink Outreach
  • Backlink Management
  • Guest Post Outreach
  • Ninja Outreach
  • Guest Post Content Creation
  • Newsletter Management and Creation
  • MailChimp
  • Press Release Creation and Management
  • WordPress CMS
  • Social Media Management
  • Social Media Content Strategy
  • Social Media Content Creation
  • Social Media Content Curation
  • HTML5
  • CSS3
  • Ahrefs
  • Google Analytics
  • Google Search Console
  • Keyword Research
  • Keyword Rank Tracking

UpWork

Senior Copywriter, Web Developer, Freelancer, and Team Manager

May 2011 - December 2017
Knoxville, Tennessee

My position with UpWork called on the full array of my skill set, including management, creativity, and outreach skills. My supervisory skills were demonstrated in directing a team of 5 to 10 content curators on a variety of brand development projects, as I provided guidance, assigned workflow and tasks, and monitored progress toward project completion. In addition, I supported team effectiveness by setting standards for the recruitment of qualified talent and the professional development of current team members, while supporting organizational goals. My duties also included managing social media accounts, including Google Plus, Facebook, Instagram, and Pinterest.

To help brand development and increase awareness, my duties also included creating, writing, and editing content with modern copywriting techniques - incorporating strategic placement of keywords and keyword phrases to increase search engine effectiveness. To advance company goals I gathered, curated, and promoted content for newsletters, press releases, email marketing, and subscriber notifications.

Key Accomplishments
  • Increased user engagement 30% by developing and implementing brand growth strategies across platforms, expanding company social media presence and follower growth.
  • Utilized proven approaches to increase search engine optimization on over 50 websites.
  • Created logos and branding for a variety of campaigns, demonstrating graphic design skills.
  • Maintained Client Success Feedback rating above 88% over a six year period.
Skills Used
  • Project Management
  • Team Management
  • Graphic Design
  • Logo Design
  • Search Engine Optimization
  • Search Engine Marketing
  • Content Management
  • Content Strategy
  • Content Creation
  • Content Editing
  • Content Curation
  • Copywriting
  • Newsletter Management and Creation
  • Press Release Creation and Management
  • WordPress CMS
  • Social Media Outreach
  • Social Media Management
  • Social Media Content Strategy
  • Social Media Content Creation
  • Sales
  • Customer Service
  • Email Marketing
  • Staff Development
  • Staff Recruitment
  • Staff Training

Vengeance Gaming Community

Website Project Manager

March 2012 - November 2013
Knoxville, Tennessee

As the Website Project Manager, I was tasked with raising our brand awareness and implementing sales techniques to reach company goals, as I worked with a team of 10 to 20 content curators and implemented search engine optimization strategies. Through effective use of website content management systems, I was able to improve the ease of use and enhance the overall customer experience. To ensure the quality of our tournament experiences, I supported oversight of tournaments and other events from development through implementation, and provided training to other staff members working in this area. I also assisted with customer service issues, sales, complaints, and problems related to day-to-day operations.

Key Accomplishments
  • Expanded VGC Brand Awareness utilizing effective search engine optimization techniques to increase rankings.
  • Increased base of active tournament users from 200 to 800 users monthly.
  • Examined user experience to identify pain points and opportunities for simplification and improvement, reducing cost of new acquisition.
Skills Used
  • Project Management
  • Team Management
  • Graphic Design
  • Logo Design
  • Search Engine Optimization
  • Content Management
  • Content Strategy
  • Content Creation
  • Content Editing
  • Copywriting
  • WordPress CMS
  • vBulletin CMS
  • Sales
  • Customer Service
  • Staff Development
  • Staff Recruitment
  • Staff Training

Education

Western Governors University

Master of Business Administration

2022

University of Tennessee

Bachelor of Science in Business Administration

Major: Business Management

Collateral: Entrepreneurship

August 2013 - August 2017
Knoxville, Tennessee

Certifications

Google Analytics Certification

December 2017 - Present
Knoxville, Tennessee

Google Adwords Certification

December 2017 - Present
Knoxville, Tennessee

Volunteer Experience

Sevier Heights Church

Orchestra Performer

January 2014 - December 2014
Knoxville, Tennessee

Honors & Awards

University of Tennessee

Dean's List

Cum Laude
December 2016
Knoxville, Tennessee

Second mention for making Dean's List during the 2016 Fall Semester at the University of Tennessee-Knoxville.

University of Tennessee

Dean's List

Summa Cum Laude
May 2016
Knoxville, Tennessee

First mention for making Dean's List during the 2016 Spring Semester at the University of Tennessee-Knoxville.

University of Tennessee

Collegiate Honor Society

The National Society of Collegiate Scholars
January 2014
Knoxville, Tennessee

Inducted into the National Society of Collegiate Scholars for exemplary academic grades at the University of Tennessee-Knoxville.

Bearden High School

Financial Capability Challenge

The US Department of Education
May 2012
Knoxville, Tennessee

Scored within the Top 20 Percentile of the United States for the Financial Capability Challenge. This challenge gauges the capability of high school students about Personal Finance across the United States.